From 5 August 2014 to 11 November 2014, a major artistic installation entitled 'Blood Swept Lands and Seas of Red'sees the Tower of London's famous dry moat filled with over 800,000 ceramic poppies to create a powerful visual commemoration for the First World War Centenary.
The ceramic poppies are available to buy for £25 each and the net proceeds, hoped to be in excess of £15 million if all poppies are sold, will be shared equally amongst a group of carefully selected Service charities including the Legion.